Building a email list is something that nearly every marketer aims to carry out as time goes on. Perhaps it is because they have heard of the significance of having their own list, or simply because they see and read virtually every other marketer speak about it and believe that they too need to do it. Not the way that it must be, unfortunately that is the way with most things in terms of marketing online. Nevertheless, in today's article I am about to answer the question of whether you really should take some time out in building an email list or can you be successful without it?

Is building an email list compulsory?

Building a email list is important and should be one of your top priorities, that is if you really plan on staying in the Internet and multi-level marketing industry on a long term basis. You can make money without a list, however it will not be much and it will be short term income. This cash will primarily consist of one off commission payments via people who maybe buy a product you are promoting through one of your reviews. On a long term basis though, creating an email list ought to be one of the prime things on your to do list.

There are numerous top marketers out there who have been building a email list for a long period and because of this, they have huge numbers of people subscribed to their emails and newsletters. I am talking about 5000, 10,000 and more. The truth is though it isn't truly the number of people you have in your list, however the quality of the relationship that you have with them. I would rather have a list of 2000 people which have a solid connection with me and know, like as well as trust me instead of a list of 4000 where only a hundred or so have a connection with me.

This means that on the subject of making an email list, you do not need 5000 or 10000 people. You shouldn't even be aiming for the number mainly because that isn't what's vital. It's the relationship that you develop and preserve that is important. You can even have a list of say 500-1000 people and still get some pretty good results if you have been treating them the proper way and you would know if you was simply because they would know, like and trust you. They would open your emails as well as click on your links. Your open rates and CTR rates would be very high.

Therefore building an email list is very important and should be something that you are always trying to work on no matter what business you are in or just what niche you are in. I am sure you have come across the saying 'the money is in the list' right? That may be true to an extent, but the cash is in the relationship that you have with the list. I have stated the word relationship many times in this post so you should realise the value of it. It is not exactly an easy task that can be done overnight, but once you commence building an email list and making a relationship with that list, that's when things will begin to change.

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